Capture the people already searching for what you offer — with tight keyword management, dedicated landing pages and a cost per acquisition around $30.
Someone searching "emergency plumber near me" or "private dining Midtown" already knows what they want. Google Search ads put you in front of them at that exact moment. Clicks cost more than on social media, but they convert harder.
The work is in the details: choosing keywords with real buying intent, cutting wasted spend with negative keywords, protecting your brand name, and sending each ad to a landing page that matches the search, not your homepage.
Google captures demand that already exists; Meta creates new demand. Many businesses should start with one. If people already search for your service, Google is usually the faster win. We explain the trade-offs in our guide to Google Ads vs. Meta Ads.
Read more: Google Ads vs. Meta Ads: which one is right for your business?
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